HTC is trying once more to release a flagship phone, the HTC One (M8).
It may not outsell Samsung and the relentless marketing sure to follow the feature-rich Galaxy S5, but HTC executives say they don’t care. They say they just want to build a phone for people who like nice things.
I can still remember sitting at a red light, revving the A4’s engine and just listening to the car purr. I felt powerful. Invincible. I don’t know if my smartphone can ever make me feel quite that way, but the One’s a full step closer than any other Android phone out there.
I can't wait for next year's model.
The new One is great. Feels good in the hands. Works like a charm. HTC sense is better than ever, but still ridiculous compared to stock Android. In a nutshell, it's the best not-stock-Android phone you can buy on the market right now.
And... it still won't be enough. HTC still did not make the perfect Android phone for release to the market, and that's essentially what's going to kill them.
It seems like HTC did not improve the camera that much in this new model, which is a real shame. It's still a 4 Megapixel camera with all its bells and whistles, with a second lens up top for better optimization of photos after the fact. But compared to even the Nexus 5, the camera is still pretty lackluster. Battery life has improved, which is a big plus, but that camera seems to be a big deal breaker for many people (including me, if I were in the market for a new phone). HTC has come so far, so close, to creating a perfect Android phone - it just seems like they come up short every time they make a new phone. They cannot even try to outsell - much less compete with - the S5 without doing so.
Pierce mentions in the end of a great One (M8) review that he "can't wait until next year's model", but at this point in the game, will there even be a next year for HTC? All of their financial woes and lackluster sales are certainly not going to get them into the black anytime soon.
A shame that HTC will eventually, undoubtedly fail if they don't get acquired in a way. I sincerely doubt they're making money off of this new flagship model. For a company struggling financially, it's not a good sign. And even then, it's still not safe for them. Just look at what happened to Palm and the Pre.